Athletic Interest - explore the business side of sports

Athletic Interest – get to know the business side of sports

In the 21st century, we witnessed the biggest financial boom in sports, and in particular the king of football. Transfer fees of 20-30-40-50 million euros have become traditional even for smaller teams, and the biggest ones generate hundreds, even billions of dollars in revenue annually. Football has turned from "just a game" into a multi-billion dollar business. The "Athletic Interest" YouTube channel is the place for any football fan who wants to learn more about the business side of the sport.

With the simple description "the business side of sports", the channel was created in 2019 and has already generated over 32 million views on the videos it produces. Recreated in an interesting way, the videos demonstrate how the business world affects football and how teams (and players) adapt to the ever-changing business reality of the game.

One of the channel's most viewed videos examines Cristiano Ronaldo's move to Juventus and how, despite the huge transfer fee (€100 million) and the prohibitive €30+ million salary for other teams in Italy, buying the Portuguese is a "win bet" by Juventus not only for the value he brings to the team but also the revenue this move will generate for the club. Proven with statistics and documents, but told in an engaging way, the story shows how the decision of the Agnelli family turned out to be the right one, even if it did not bring the desired results on the field.

The channel does not focus solely on football. The most viewed video, for example, is related to how the Red Bull company makes money through sports - it is estimated that by buying teams and sponsoring athletes, the company does far better advertising for itself than if it does so through traditional marketing channels. Another video focuses on how sports shoes are made and why they are so expensive.

The channel is one of the few that pay serious attention to the business side of sports. What is happening is explained in understandable language and the videos are presented in an easily digestible way. If you have an interest in the business side of your favorite game, then Athletic Interest is the place for you.